1
Keyword Research
Conducting a keyword analysis for every article is essential. This allows you to discover the keywords to be included in your article, crucial for ranking high on Google's result pages.
2
Focus on the Visitor
The phrase "focus on the user" means you should write your content in a way that satisfies users, without overly worrying about what Google dictates. Therefore, you should clearly answer the user's search intent, and ideally give a quick response, so the user immediately finds out everything they need to know.
Search intent refers to what the user wants to find out, essentially the reason why they are searching on Google.
3
Write Good Headlines
When writing SEO-adapted content, it's essential to include suitable headlines as needed. Having good headlines in the article is important for numerous reasons, including giving your content a better structure and allowing the user to easily skim through the content.
It's also crucial to have an ideal headline hierarchy, i.e., logically structured H1, H2, and H3 headlines (etc.) that make the article more readable and logical.
4
Write Simple Content
Writing simple texts means using the right terms but ensuring to avoid difficult and unnecessarily complicated words. After all, no one is impressed if you use overly complex words. Keep it simple, so readers focus on what you write, not how you write.
5
Internal linking
When writing your SEO-adapted texts, it's also essential to link correctly. You should ideally include multiple internal links, i.e., links pointing to articles on your website. Ideally, you should also have one or more links pointing to external websites to give the article more weight.
6
An Article Should Cover One Thing
It's crucial that an article sticks to one subject matter. So if you're writing about "how to lose weight," the article should just cover that, not things like "benefits of running" even if running is briefly mentioned in the article. Instead, divide all subject matters and internally link to the relevant articles.
